Last updated

23/06/2025

Plot Unlock is committed to protecting your personal information. This privacy statement outlines how we collect, use, and store your data, and your rights under the UK General Data Protection Regulation (UK GDPR), effective since 25 May 2018.

1. Who We Are

We are Plot Unlock Land Solutions Ltd, a UK-based company that helps individuals unlock the development potential of their land. Our registered address is: 3 Harvey Gardens, Addison Road, Guildford, GU1 3QJ.

If you have any questions about how we handle your data, you can contact us at: team@plotunlock.co.uk

2. The Personal Data We Collect

We currently collect and process the following information from users of our services and website:

For our newsletter subscribers: - Name
- Email address

For users of our free online land/plot value estimation tool: - Name
- Email address
- Property address

We do not collect any sensitive personal data, nor do we use automated decision-making.

3. How and Why We Use Your Data

We collect your data for the following purposes:

- To provide land/plot assessments via our online valuation tool - To send newsletters, updates, and relevant content about our work and land development issues - To manage and respond to general enquiries
- For internal record keeping and service improvement

We will only process your personal data when we have a lawful basis to do so.

4. How We Collect Your Data

We collect personal data directly from you when:

- You subscribe to our newsletter via our website
- You use our free plot value estimation tool and input your contact and land details - You send us an enquiry via email or a contact form

5. Where and How We Store Your Data

We store personal data using secure third-party platforms that are GDPR-compliant:

- Google Workspace: Used to store and manage emails and contact submissions.
- Squarespace and/or Mailchimp: Used to manage mailing lists and send newsletters.

These platforms implement strong encryption and access control, and we use multi-factor authentication wherever possible.

Access to personal data is strictly limited to Plot Unlock staff and trusted subcontractors working on our behalf (e.g., web developers), who are contractually bound to follow GDPR standards.

6. Legal Basis for Processing

Under GDPR, the lawful bases we rely on are:

- Consent: When you opt in to receive marketing emails or submit your details for a valuation. You can withdraw consent at any time by clicking "unsubscribe" or contacting us at team@plotunlock.co.uk.
- Legitimate interest: In some cases, we may process data because it is necessary for running our business, such as responding to enquiries or improving our services.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purpose it was collected for. Specifically:

- Newsletter subscription data is kept until you unsubscribe.
- Valuation tool data is retained for a maximum of 12 months unless there is an ongoing enquiry or engagement.

We may retain basic records longer where required for legal or regulatory reasons (e.g., accounting or dispute resolution).

8. Your Rights Under GDPR

Under data protection law, you have the following rights:

- Access: Request copies of your personal information.
- Rectification: Request corrections to inaccurate or incomplete data.
- Erasure: Request deletion of your data, where appropriate.
- Restriction: Ask us to limit how we use your data in certain circumstances.
- Objection: Object to us processing your data based on our legitimate interests. - Data Portability: Ask us to transfer your data to another provider.

You can exercise any of these rights by emailing team@plotunlock.co.uk.

9. Sharing Your Data

We will never sell your data to third parties. We only share your personal data with trusted providers (e.g. Mailchimp, Squarespace, Google Workspace) to deliver our services securely and effectively. These providers are contractually required to keep your data safe and use it only for agreed purposes.

10. Cookies

Our website may use cookies to provide a better browsing experience and help us understand how people use the site. You can manage or disable cookies through your browser settings at any time.

11. How to Complain

If you have any concerns about how we use your personal information, please contact us first at: team@plotunlock.co.uk

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office Wycliffe House
Water Lane
Wilmslow Cheshire SK9 5AF

Helpline: 0303 123 1113; Website: www.ico.org.uk